Keywords – how to use them (and how not to overuse them)?
There’s a thin line between doing and overdoing something. Imagine a muffin. A little bit of sprinkles gives it a better taste, but smother the pastry with them and it becomes inedible. You guessed it right; it’s a metaphor, where the muffin is the article, and the sprinkles are the keywords.
Read articleHow can a sweetshop benefit from social media?
We asked our guest blogger, Zsuzsanna Patai, who is the social media manager of a sweetshop in Bristol, to tell us how to use social media to increase the traffic of a candy store.
Read articleGraphics interchange format, aka GIF – the newest weapon for web designers
GIFs. We’ve all seen them, yet none of us is completely sure of its pronunciation. GIFs were created in 1987, but only experienced a huge leap in their popularity in the past few years. You can find them on social media, entertainment sites, blogs etc. So, what’s the deal with them?
Read articleWhat is Content Marketing?
Content marketing is defined as a strategic marketing approach focused on creating and sharing valuable, high-quality, relevant, and consistent content to attract, inform, engage and retain a clearly defined audience, while also promoting the brand itself – and ultimately, to drive profitable customer action.
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