What is Content Marketing?
13. 11. 2016.
Content marketing is defined as a strategic marketing approach focused on creating and sharing valuable, high-quality, relevant, and consistent content to attract, inform, engage and retain a clearly defined audience, while also promoting the brand itself – and ultimately, to drive profitable customer action.
The keyword in this definition is “valuable”. Without it, the definition could easily describe almost any form of advertising or marketing. But content has to be valuable. A piece of content can be a part of a content marketing campaign only if the audience wants to consume it.
Fun Fact: Content marketing was the Association of National Advertisers’ Marketing Word of the Year in 2015.
Did you know that 86% of businesses today use content marketing? But what’s up with effective content marketing? Well, it’s a rare kind. Effective content motivates the reader to subscribe to it and to share it with others – and those actions can create a loyal audience for the business.
Every article, every Facebook post, every image, and every product description is an example of content. Content is not just something we write to rank higher - it is anything that communicates a message to the visitor.
Did you notice? This article is also a well-prepared content marketing tool – it informs, entertains and builds a relationship between you and us.